Taken from KOMO news

Put I.C.E. On Your Cell Phone

July 14, 2005

By Brian Calvert

SEATTLE - A unique campaign is gaining a lot of momentum in England in the wake of last week's deadly bombings. The effort involves how your cell phone could actually help save your life.

Since the tragedy a week ago today, cell phone users in England are being urged to program in a new number, and label that number with the letters I-C-E. That stands for "In case of emergency."

If you become unconscious, rescuers could scroll through your phone, and know exactly who to call, gleaning information that could potentially save your life.

I asked Jim Bowman at King County's 911 Center if he's ever heard of "ICE?"

"No, I haven't," Bowman responded.

But he really likes the idea.

"I'll bring it up with my boss today," Bowman said. "It sounds like something she'll probably want to promote."

And well before any official campaign begins here. "In fact, I'll probably do my phone when we're through talking," Bowman told KOMO News.

"If there is a number in their phone, an 'ICE' number, we can use that as a tool," says Seattle Fire Captain Preston Bang, who says it could help in a variety of situations. "Something as simple as a car accident, or maybe as complex as a subway bombing."

It may take a while to catch on, and any campaign here will take time to develop, but you can help start the life saving conversation by programming your ICE number right now.